BOBSA’s mission is to establish African American and Black owned beauty supply stores nationally and internationally.

As a major modern American industry founded by African-American women, it is our responsibility in honor of their entrepreneurial spirit, to distinguish ourselves by demonstrating ethical leadership in commanding ownership in this arena. We endorse integrity and respect in all facets of this industry, in business endeavors and in service to our community. We recognize, value, and seek out those individuals and businesses that have a positive impact on related traditional and new hair care institutions.

“Our vision for BOBSA is to grow our industry by utilizing our salon specialist program to help the many black manufactures that are trying to get their product in distribution. The black manufacture have a diffcult time getting their products on store shelves and we change that.”